[PDF.53en] Tourism Service Experiences in Vietnam (Tourism and Hospitality Development and Management)

Tourism Service Experiences in Vietnam (Tourism and Hospitality Development and Management)

[PDF.pm66] Tourism Service Experiences in Vietnam (Tourism and Hospitality Development and Management)

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 | #19065483 in Books |  2010-07-01 | Original language:English | PDF # 1 |  8.75 x5.75 x.25l,.0 | File type: PDF | 69 pages

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The application of market segmentation techniques is long established in the tourism and hospitality literature. Various methods have been proposed for dividing market segments into homogeneous or distinct groupings with regard to socio-demographic, travel characteristic, psychographic, geographic and behavioural characteristics. In the present study, nationality (cultural differences) in combination with visitor demographics and travel characteristics were used to inves...

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